I arrived in Buon Ma Thuot on an early March morning, when the Central Highlands sun was still gentle, and the scent of roasted coffee lingered in the air. This city has always evoked something nostalgic yet mysterious in me—a land where every story can begin with the aroma of coffee. And the first place I chose to explore was the World Coffee Museum, a cultural landmark in Vietnam’s coffee capital.
Architecture – A Symphony Between Earth, Sky, and People
From a distance, the museum resembles rolling hills, blending seamlessly with the lush greenery of the highlands. I had heard much about its design—drawing inspiration from the longhouses of the Ê Đê people and incorporating the philosophy of “meditation in architecture.” The moment I stepped inside, I felt an exquisite harmony between nature and human-made space.
The undulating concrete domes, crafted in a raw, organic form without sharp edges or rigid lines, stand firmly as if they were part of the Central Highlands' motherland. Sunlight filters through the gaps in the ceiling, intertwining with the rich aroma of coffee, creating an atmosphere that is both mystical and familiar.
Curvaceous arches of raw concrete
This is not just a museum; it is an artistic space, a sanctuary where one can quietly absorb the essence of coffee and
let coffee stories tell themselves.
Exhibition Space – A Journey Through Coffee’s History
The museum does not follow a conventional display of artifacts. Instead, it takes visitors on a vivid journey through time. Collections of vintage coffee roasters, brewing tools from different eras, and cultural artifacts from renowned coffee-producing countries—Ethiopia, Yemen, Brazil—all carry fascinating stories.
Exhibition Space – A Journey Through Coffee History
What impressed me most was how the museum integrates sensory experiences. Not just “looking” at exhibits; I could “hear” the traditional music of the Central Highlands emanating from certain artifacts, “touch” the rough textures of the terracotta walls, and most importantly, “smell” and “taste” coffee in entirely new ways.
There was a special section called the "Coffee Library", housing hundreds of rare books on coffee—ranging from academic research to narratives tracing the journey of coffee beans across civilizations. I sat down, opened an old book, and let its words transport me to the distant coffee fields of Ethiopia.
Coffee library space at Buon Ma Thuot Coffee Museum
The Art of Brewing – When Coffee Becomes a Ritual
To me, coffee is not just a beverage; it is a ritual. At the museum, I had the chance to participate in a hands-on brewing experience guided by expert baristas.
They didn’t just teach brewing techniques; they shared the stories behind each method. A slow-drip Vietnamese phin coffee was not just a traditional drink but a symbol of patience. A bold espresso was not just an Italian staple but a representation of a fast-paced, decisive lifestyle.
Experience the Art of Brewing at Buon Ma Thuot Coffee Museum
I experimented with a siphon brewer, watching as hot water rose and fell in a mesmerizing dance of physics and chemistry. Finally, I closed my eyes, took a sip, and let my senses fully embrace the flavors of the coffee.
Coffee and the People of the Central Highlands
As I stepped out of the museum, I carried more than just newfound knowledge about coffee—I carried emotions tied to the people of this land. The Ê Đê artisans I met inside, the passionate baristas who shared stories with bright, eager eyes—all of them are essential pieces of this place’s soul.
One elderly artisan told me, "Coffee is not just something to drink; it is part of our land, our culture, and the spirit of the Central Highlands."
I believe that. And I also believe that if you truly love coffee and the stories hidden within each bean,
the World Coffee Museum
in Buon Ma Thuot is a destination you simply cannot miss.
Final Thoughts –
When Coffee Is An Indispensable Part Of National Culture
I left the museum as the afternoon sun cast golden hues over the landscape, carrying a bag of specialty coffee purchased from a small shop inside. That coffee, much like my experience there, lingered not just on my palate but deep in my memory.
If you have ever thought of coffee as just a simple drink, I urge you to visit this place. Let this museum tell you a different story—one that you can feel with all your senses.
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CREDIT:
- Photography: Quan Tran - Content: Tommy Phung - Design: Phuong Nguyen