Brilliant, vibrant and bustling, that's what people felt when visiting Buon Ma Thuot during the recent festival days.
The festival atmosphere filled the mountain town
From March 10, 2025 to March 13, 2025, Buon Ma Thuot City put on a more vibrant and vibrant appearance than ever. The 9th Coffee Festival was opened and took place on an extremely grand scale, attracting tens of thousands of visitors to immerse themselves in the bustling atmosphere of the "Coffee Capital of Vietnam".



The central streets of the city become more crowded and bustling than ever with colorful parades, with crowds of people from all over the country happily going to a festival.
>>>
Vi Thanh Market, Hau Giang - The Most Beautiful "Squatting" Market In Vietnam
Coming to Buon Ma Thuot during this time, you will enjoy the unique performances of the ethnic groups of the Central Highlands. Everywhere resounds the sounds of gongs, t'rung, and songs with the sound of the Central Highlands. Besides the typical music of the great forest, visitors can also enjoy the passionate dances of the ethnic groups of the Central Highlands, unique art performances from other countries, ... All create a unique festival atmosphere that can only be found in Buon Ma Thuot City.



The taste of Central Highlands coffee - An experience not to be missed
One of the highlights of the festival is the free coffee experience area. Famous coffee brands and many local coffee cooperatives together bring the most delicious and rich cups of coffee to serve visitors from all over the world.
Visiting Buon Ma Thuot during the festival, visitors can walk around, visit the booths in the fair area, and enjoy delicious cups of coffee. Or without having to go to the fair, visitors can still easily enjoy free coffee, because everywhere in the corners of the city center, people can see coffee shops with signs and banners in front with the words "Enjoy Free Coffee".



It can be said that during the festival season, the coffee shops of the red basalt land, which are already hospitable, are now even more welcoming and generous than usual.
When coming to Buon Ma Thuot these days, what makes tourists easily intoxicated is not the harsh sunlight of the summer, or the Lao wind that can darken the skin of the Highlands, but what makes people intoxicated is the strong coffee flavor, along with the hospitality, honesty and cuteness of the people here.
>>>
Explore: The Beauty of Ha Giang
Journey to discover the Central Highlands
Besides the exciting activities, the Coffee Festival is also an opportunity for tourists to explore
the beauty of nature, culture and people of Buon Ma Thuot. Because during the 4 days of the festival, visitors can explore the landmarks, architectural works, and typical cuisine of the city.
Some places located right in the center that you can visit are works such as the Cathedral, the Victory Monument, the Royal Tu Khai Doan Pagoda, the World Coffee Museum... works that are symbolic, associated with many important historical milestones of Buon Ma Thuot. Or if you have time to go further, out of the city center, you can find the mysterious, majestic appearance of wild nature when coming to tourist areas such as Buon Don, Lak Lake, Chu Yang Sin National Forest, Yok Don, ... and beautiful waterfalls such as Dray Nur, Dray Sap. Each location brings unforgettable experiences, helping visitors fully feel the beauty of the Central Highlands.



Hidden in every architectural line of the outstanding works of this city are stories about the interesting and majestic history of the great forest.
Conclusion
The 9th Buon Ma Thuot Coffee Festival is not only an event dedicated to coffee lovers but also an opportunity for everyone to explore the culture, nature and people of the Central Highlands. Although the festival has ended, the strong aroma of coffee, the vibrant sounds of folk symphony, the hustle and bustle of people flocking to the red soil city during the recent holidays will remain in the hearts of every visitor.
—------
CREDIT:
- Photography: Quan Tran - Content: Giang Huynh - Design: Phuong Nguyen