AUTUMN FAIR 2025: A SPACE CONNECTING TRADITION AND MODERNITY IN THE HEART OF HANOI

Tommy Phung
AUTUMN FAIR 2025: A SPACE CONNECTING TRADITION AND MODERNITY IN THE HEART OF HANOI
Explore the 2025 Autumn Fair at the Vietnam Exhibition Center: a space where heritage and contemporary creativity intersect, bringing together hundreds of Vietnamese regional and industrial products.

1. When autumn brings the rhythm of convergence

In the last days of October, amidst the chilly weather of Hanoi, the Autumn Fair 2025 opened at the Vietnam Exhibition Center (VEC, Dong Anh), bringing a brilliant picture of Vietnamese culture and economy. With more than 500 booths from provinces and cities across the country, the event became a meeting place for craftsmen, creators and young businesses working towards sustainable values.

Hanoi in autumn - the season of connection and creativity

Hanoi in autumn - the season of connection and creativity

2. Regional identity in each booth

Walking through the exhibition areas, visitors can easily feel the richness of local products and traditional Vietnamese crafts.

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Vietnamese quintessence is present in every small stall

Vietnamese quintessence is present in every small stall

From the salty sea to the sunny highlands, each booth tells a story about hometown agricultural products, handicrafts, and craft villages that preserve the memories of the land.

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The space is delicately decorated with rattan materials, brocade colors and agarwood scent. The OCOP product introduction areas become the highlight, attracting many visitors to experience, take pictures and enjoy.

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3. An old Hanoi in the heart of the fair

Walking through the "Old Quarter Reenactment" area, one feels like returning to Hanoi of several decades ago where small streets, brown tiled roofs and mossy wooden doors are recreated with delicate installation art.

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The sound of street vendors' cries, the scent of handicrafts, and the colors of handicrafts make the space come alive in collective memory.

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In addition, traditional craft village stalls from making figurines, weaving, making incense to handmade pottery, attract many tourists, especially children and young people who love Vietnamese culture.

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Old street in the middle of the fair, when memories become experiences

4. From green industry to young creativity

In the central exhibition area, the modern breath is clearly shown through green technology models, clean energy and innovation.

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Breath of the future in the autumn fair space

Not only introducing the achievements of Vietnamese manufacturing industries, this area also demonstrates the spirit of “Vietnamese people mastering technology” with modern design, interactive screens, and open reality experience areas. From robots, mechanical equipment, electric vehicles to smart agricultural solutions, all create a harmonious picture between labor traditions and the desire for innovation.

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5. The story of Vietnamese brands

Located in the middle of the exhibition area, domestic businesses create highlights with brand storytelling using modern visual language.

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Journey of telling Vietnamese stories in creative language

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The booth is designed with open space, white light and a large video projection system to help viewers feel the development journey of brands associated with Vietnamese life - from food, beverages to consumer goods and light industry.

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6. Vietnamese art, knowledge and emotions

Not only a place of commerce, the Autumn Fair is also a space of culture and emotions.

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At the art area, viewers can admire traditional stage costumes, enjoy traditional sounds and see ao dai that are imbued with the breath of autumn in Hanoi.

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Preserving Vietnamese soul in modern life

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At the same time, the reading culture area attracts a large number of visitors with new books, a quiet space amidst the bustling crowd, like a light pause between the festival season.\

7. Exchange - Experience - Connect

Creative experiential activities, workshops, art performances and small talks have turned the fair into a true community connection space.

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A fair of inspiration and cross-pollination

Here, professionals, young entrepreneurs, artists and visitors meet in a spirit of sharing, where every idea can become the start of a new project.

8. Closing a season - opening a new journey

Late afternoon, under the light rain falling on the exhibition dome, people still streamed in and out of the main gate.

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An autumn has ended but Vietnamese connections continue to flourish.

The atmosphere of the fair was still warm, bustling, but also full of nostalgia. The Autumn Fair 2025 ended like an autumn symphony - gentle, profound and filled with Vietnamese pride.

MLifeOn's Conclusion

Amidst the hustle and bustle of modern life, the 2025 Autumn Fair is not only a place to display, but also a place to tell the story of the Vietnamese people: creative, resilient and always knowing how to find beauty in the simplest things.

CREDIT: 

- Photography: Luan Nguyen 

- Content: Tommy Phung

- Design: Phuong Nguyen

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